On October 16th, 2008, Kanye teased a portion of “Coldest Winter.” I changed my album to November something cause I finished the album and I felt like it.I want y'all to hear it as soon as possible. Kanye first announced the album’s release date on September 24th, 2008, saying: On September 18th, 2008, Kanye released the album’s lead single, “Love Lockdown.” He was eventually featured on the album’s second track, “Welcome To Heartbreak.” Kanye flew Cudi out to Hawaii to work on the album. He became a fan after receiving a copy of his 2008 mixtape A Kid Named Cudi. Kanye also credited up and coming rapper Kid Cudi who had recently signed with his label, G.O.O.D. Kanye was taught how to use auto-tune by T-Pain. Kanye had previously used auto-tune, for example on his 2004 hit “Jesus Walks”, but it was never a focal point of the music. He called this effect the “heartbreak,” and said that it was ‘representative of his state of mind’. Kanye used the “808” sound and altered its pitch to create the unique distorted and electronic sound you hear throughout the album.

The album is heavily influenced by 1980s synthpop and electropop. The type of ideas that it was coming up with, the melodies that were in me - what was in me I couldn’t stop. Emotionally drained and feeling somewhat lost, Kanye dealt with his pain by channeling it into a sonically stripped-down album, one dominated by his use of the titular Roland TR-808 drum machine and Auto-Tune. The album was formed off the back of an extremely difficult time for West his mother died due to complications after cosmetic surgery, his relationship with on-and-off again girlfriend/fiancé Alexis Phifer finally ended for good, and Kanye was struggling to adapt to his celebrity status, often being criticized from the media. 808s & Heartbreak is Kanye West’s fourth studio album, released on November 24th, 2008, and it was a base breaker as far as fans were concerned.

Who is 808s and heartbreak about